Transparency
Clear rules, honest communication, and open performance metrics. No hidden conditions, everything is upfront.
trader2B
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On a Mission to Democratize Trading
One Trader at a Time
Trader2B is more than an online trading platform. It's where aspiring traders learn, grow, and trade with confidence. We help you learn how to trade, test your skills, and become a funded trader
We Don’t Compete. We Redefined the Prop Trading Standard
From day one, trader2B® has shaped the models and metrics the industry now follows.
We introduced the Consistency Score™, setting a new benchmark for evaluating steady performance. We created the One-Step Evaluation (ToroChallenge®) long before it became the norm. Our 1:2 risk-reward model and 6% profit / 3% drawdown rules became the blueprint for modern challenges. And our capital structures, including the $100K funded account, set the standard many firms use today.
ValuesWhat Drives Us
Opportunity
We break barriers so skilled traders can access capital, tools, and the guidance they need to succeed.
Integrity
We operate with fairness, discipline, and ethical standards. Trust is at the core of everything we do.
Growth
Trading is a continuous journey. We believe in steady improvement, learning, and long-term development.
Innovation
All of our technology is built in-house, keeping us ahead as one of the most advanced day-trading platforms in the industry.
Customer Care
We support every trader one-on-one. Your experience matters, and our goal is simple: make every customer feel valued, supported, and truly happy.
remove Our Mission To Make Trading More Accessible to All
The mission at trader2B® is simple: We want to democratize trading for all.
We believe every trader, regardless of background or capital, deserves access to real opportunities. That’s why we built an online trading platform that bridges the gap between learning and live market experience.
Journey Through the Years
2010
The Beginning
Founded SFG Trading Ltd, a Canadian proprietary trading firm providing capital and technology to traders and trading groups worldwide.
The Beginning
2011
Strategic Partnerships
Partnered with top Wall Street banks, including Credit Suisse and ABN AMRO to execute trades across major U.S. exchanges.
Strategic Partnerships
2012
Milestone Achievement:
Trading volume reached 100 million shares per day across the NYSE, NASDAQ, and dark pools.
Milestone Achievement:
2013
Innovation Through Regulation
After the Dodd-Frank Act reshaped the industry, we reinvented proprietary trading by introducing the world’s first trading challenge programs.
To ensure excellence, we began developing our own in-house trading platforms and risk-management systems.
To ensure excellence, we began developing our own in-house trading platforms and risk-management systems.
Innovation Through Regulation
2015
A New Identity
Rebranded from SFG Trading to trader2B, built around the belief that anyone can become a trader.
A New Identity
2017
Expanding the Vision
Set out on a mission to build the world’s largest virtual trading floor, connecting traders globally.
Expanding the Vision
2019
New Headquarters
Relocated operations to Miami, Florida, to better serve our expanding international community of traders.
New Headquarters
2020
A Turning Point
During the COVID era, the proprietary trading model we pioneered grew over 5,500%, inspiring hundreds of new firms to follow in our footsteps.
A Turning Point
2021
Industry Recognition
Signed a licensing and acquisition agreement with a publicly traded company, marking a major milestone in our growth journey.
Industry Recognition
2022
Gamifying the Market
Launched TraderFi, a free trading game that replays real stock-market data in accelerated timeframes, successfully bridging gaming and financial education.
Gamifying the Market
2024
Scaling Engagement
Achieved 10,000+ daily active users (DAU) on TraderFi, reinforcing our leadership in trading gamification.
Scaling Engagement
2025
Seamless Integration
Became the first prop firm to integrate its in-house trading platforms directly with top U.S. online brokers, allowing traders to access multiple brokers from one system: and we’re still adding more.
Seamless Integration
2026
Free $100K Challenge
Became one of the first prop trading firms to offer a free $100,000 trading challenge, giving talented traders a no-cost opportunity to prove their skills and access trading capital.
Free $100K Challenge
The Prop Trading Standard
trader2B® was the first to introduce trading challenges to stocks, helping define the modern prop trading model.
We introduced the Consistency Score, launched the One-Step Evaluation (ToroChallenge®) ahead of the market, and set benchmarks with our 1:2 risk-reward model, 6% profit target, and 3% drawdown rules. Our capital structures—including the $100K funded account—became reference points many firms now follow.
Built through real trading, not theory, our standards are powered by proprietary technology designed to reflect real market behavior—focused on accuracy, accountability, and real performance, without shortcuts.
We believe online day trading can be safe, smart, and rewarding when guided by the right tools and values.
And above all, we believe in giving every trader a fair shot: to learn how to trade, perform with confidence, and grow.
Meet Our Founder
Makram KEBTI
It all began back in the late 1990s when Makram Kebti, a college student with a passion for the markets, risked his school fees to trade stocks. He lost it all when the dot-com bubble burst, but he did not walk away. Instead, that loss became the foundation of a lifelong pursuit to master trading.
After graduating, Makram built his career with leading high-frequency futures, Forex and equity brokerages, helping to manage some of the largest U.S. proprietary trading desks: operations that together represented over 5% of the daily U.S. market volume.
In 2010, he started SFG Trading, later rebranded as trader2B®, with a clear mission: to build trading technology in-house and give traders access to advanced tools, professional risk management systems, and a real path to trading capital. In 2014, Makram introduced one of the first trading challenge models to the market. At the time, the concept was dismissed by many, but it later became widely adopted across the prop trading industry.
Today, trading challenges are used by millions of traders around the world, built on the same idea Makram helped pioneer: giving traders a lower-cost way to prove their skills, manage risk, and access trading capital.
A Loss That Built a Mission
The early loss guided Makram's mission: to help others avoid the same mistakes and give traders a real path to success. That vision became the ToroChallenge®, enabling aspiring traders to prove their skills at a small cost, gain access to live trading capital, and avoid the big losses.
What began as a lesson for one trader has now become a global movement of empowering thousands to learn, trade, and earn with confidence.
CareerWhere Innovation Shapes the Future of Trading
At trader2B®, we challenge old limits and create new opportunities for traders and professionals alike. trader2B® didn’t follow the industry; we built its foundation.
Be Part Of The Future Of Trading
Learn, Practice, And Grow With A Platform Built To Empower Traders Everywhere